Festival Cervantino (GTO)

Guanajuato, Mexico. The annual International Arts Festival celebrates all things Cervantes, particularly Don Quixote. Street program and wayfinding signage for this city wide international Arts festival is complicated, with many venues, indoors and out. This station has interactive revolving panels that allow people to rearrange some of Cervante's phrases, randomly. Like kitchen magnets. Great uses of space around town include an outdoor cinema on the steps of the university. Creative installations everywhere.


The festival graphics for this year uses two elements, the Spanish "collar" and the windmill, used upside down, in various patterned treatments, and in animation.