I've always been uneasy with free floating "concept" words used as environmental super graphics. The ones that beckon us to PLAY (at the playground), or DISCOVER (at the museum) or CONTEMPLATE (on campus)... Typically they suggest either an obvious activity or a deep personal experience, things people can find for themselves (or not) without being told to do so. It seems to cheapen communication as well as the experience. If the goal is to inspire, why not use real poetry?
Decorative treatments like this hotel carpeting, are a continued appropriation of the same idea. Funnier, less insidious, but still not poetry (?)
And decorative treatments like these bus seats, more purely visual and abstract. More sophisticated, less literal, but still not poetry (?)