Porto, Portugal. What is charming? We can learn something from this venerable seed store, which is the real deal, not a modern store with an intentionally old fashioned design. The store is low key and unpretentious, in fact it wasn't even open when I found it.
There is something about same sized packages, with simple (beautiful) images that form a grid, that feels honest.
There's something about repeating the same items that feels humble. Less really is more.
There is something about the simplicity of just one kind of thing, a plain functional place without a lot of accessories, or signage, that feels calming. This was the only sign, taped in the window.