San Francisco, CA. Hashbury Historical Museum. The power of suggestion works both ways here. The negative suggestion is dominant: Don’t look in here! As the most prominent text, it seems to refer to the blank area around the vitrine. More importantly it draws visitors in from far away.
The positive suggestion is secondary: Please look in here. Referring to each of the small window vitrines, such as Jerry Garcia’s finger,
and Jimi Hendrix’ joint,
and best of all, the actual heart that was left in SF.
This small corner window museum, with prominent reflections of the street, is an installation by artist Porous Walker (RVCA, Artist’s Network Program). It’s a brilliant play on museum language and artifact.