Guanajuato, Mexico. Guanajuato University Cine Europa. Typography on window glass is like a book cover, a composition of typography over a photograph. Except that the photograph is alive and changing. Like a film.
Seen from behind, it seems to reverse the world as well. Like the back cover of a transparent publication.
As I walk past typography on glass, I love the movement, the effect is a constantly changing layout. It’s cinematic.
The number 8 becomes the projector, as well as the bicycle. So much going on… it must be exhausting, to ride that heavy graphic bike and shoot a film at the same time.